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My entrepreneurial journey began at 18 when I launched my first accessories brand. Today with over 20 years of experience in the creative and technology field, I've managed a wide array of projects, from fashion campaigns to software development. Operating successful businesses in London, New York, and Los Angeles, I believe in a hands-on, collaborative approach. I work closely with a network of trusted photographers, designers, editors, and engineers to ensure every project’s success, overseeing them from inception to post-production, always delivering on time and in line with brand objectives.

Throughout my career, I've had the privilege of working with numerous fashion and beauty brands, retailers, advertising agencies, and prestigious publications such as Harper's Bazaar, Vogue, Theory, Barneys, Zegna, Nike, InStyle, Tresemme, and Olay. My achievements include producing New York fashion runway shows, directing and post-producing international fashion and beauty campaigns, building e-commerce stores, and developing innovative software for networking and events. This software, which earned me a US utility patent, has been used at prestigious business events such as the United Nations in New York and Le Book. This broad experience provides me with a well-rounded perspective to deliver a project from start to end.

Currently, I am developing software and smart accessories designed to revolutionize how we connect in person. I am passionate about innovative problem-solving and continually challenging the status quo to enhance processes, services, and products.

Crafting moments that matter, one meeting at a time.

We are developing software and smart jewelry & accessories, designed to revolutionize the way we connect. Mētan will offer the fastest, most data-enriched way to make every meeting feel like magic, transforming social events and conferences into valuable business and personal partnerships.
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